accounting

Matching Principle

Recording expenses in the same period as the revenues they helped generate.

The matching principle requires expenses to be recognized in the same period as the revenues they help produce, ensuring the income statement accurately reflects the cost of earning each dollar. This drives the need for adjusting entries like accrued expenses and deferred costs, and prevents distorted profitability by connecting costs to the revenue they generated.

Example

A retailer pays $5,000 for holiday advertising in November to drive December sales—under the matching principle, the expense is recorded in December when sales occur.

Why It Matters for Your Business

Without matching, one month could look wildly profitable while the next appears unprofitable, even though the business is steady.

Related Terms

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